Smart Act on the Ground at Copacabana: Real-Time OOH Measurement During the Largest Free Music Event in Brazil
In May 2025, the world witnessed a historic event on the sands of Copacabana: Lady Gaga’s epic free concert, drawing an estimated crowd of over 2 million people. As one of the most anticipated live performances of the decade, this mega-event also served as the perfect stage for Smart Act to deploy its cutting-edge Out of Home (OOH) media measurement technology.
Real-Time OOH Media Intelligence at Brazil’s Biggest Open-Air Show
The Smart Act team was on-site in Copacabana, equipped with advanced tools to measure the reach, exposure, and impact of multiple OOH advertising formats during the show.
This large-scale activation allowed us to monitor and analyze a range of ad formats, including:
Digital LED panels inside Rio de Janeiro's Galeão Airport — a high-traffic hub for international and domestic arrivals;
Street clocks and urban furniture throughout the city’s key pedestrian zones and access routes;
Special advertising projects developed for brand sponsors with unique creative executions;
OOH On Air, featuring airplanes flying along the Copacabana shore pulling branded advertising banners — a high-visibility aerial format showcasing multiple brand messages simultaneously in the sky.
Smart Act Vision Platform + Meta Glass: Next-Level OOH Measurement
For this project, we leveraged the Smart Act Vision Platform, our proprietary OOH analytics engine, integrated with Meta AI Smart Glass wearable devices. This powerful combination enabled:
Real-time visual capture and environmental data analysis
Audience attention heatmaps and pedestrian flow tracking
Verification of media asset delivery with geolocated precision
Actionable insights into human behavior and brand engagement on-site
Transforming Outdoor Advertising with Smart Data
By deploying our technology during an event of this scale, we further deliver on Smart Act’s mission: to generate smarter actions and meaningful value through technology. Our vision is to evolve Out of Home media into a measurable, performance-driven, and data-connected channel.
Why It Matters
As brands continue to seek tangible ROI and meaningful audience insights from their media investments, Smart Act empowers them with the tools to measure what truly matters — not just impressions, but real-world impact.
Keywords:
OOH measurement technology Copacabana
Lady Gaga concert Brazil May 2025
real-time advertising analytics
outdoor media data solutions
aerial advertising Copacabana
Smart Act Vision Platform
Meta Glass advertising
airport LED advertising measurement
street furniture ad analytics
programmatic OOH performance
