Smartact AI Platform Privacy Policy

Last updated: June 24, 2025

Smartact AI Platform ("Smartact", "we", "us", or "our") is committed to protecting your privacy and ensuring transparency about how your data is collected and used. This Privacy Policy explains what personal information we collect through our services including the Smartact AI Assistant, GeoCheck App, and related platforms—and how we use, share, and protect that data.

By using any of our services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Scope of this Policy

This policy applies to all products and services provided by CAIO MENEZES CASADO CONSULTORIA EM MARKETING LTDA, including but not limited to:

  • Smartact AI Platform (http://smartact.ai)

  • Smartact.ai Assistant (WhatsApp, Slack, Email)

  • GeoCheck App (Android)

  • Integrations via APIs and client systems

2. Information We Collect

We collect information in the following categories:

a. Personal Identifiers

  • Name, email address, phone number, company information, or other contact details provided during registration or interactions.

b. Usage Data

  • Technical data such as IP address, browser type, device ID, operating system, timestamps, and interaction logs.

c. Communication Data

  • Messages, files, images, and audio shared via Smartact.ai, WhatsApp, Slack, or GeoCheck for analysis, support, or automation.

d. Visual and Sensor Data (GeoCheck App)

  • Photos and videos captured using the device's camera

  • Geolocation data (GPS coordinates)

  • Motion and orientation data (accelerometer, gyroscope)

  • Timestamps and device metadata

All data collected via GeoCheck is done with the explicit consent of the user or under the legal responsibility of the client using the service.

e. Facial Blur Technology

To protect privacy, Smartact applies native face blur technology to all visual data collected. Our AI automatically detects and blurs faces in photos and videos. However, due to technical limitations, some faces may not be detected or blurred, and we recommend that users avoid capturing identifiable persons whenever possible.

3. How We Use Your Information

We use collected data to:

  • Provide, maintain, and improve our services and products

  • Verify campaign execution and generate performance reports

  • Personalize user experience and interface

  • Provide support, training, and communications

  • Ensure the safety, security, and integrity of our services

  • Comply with applicable legal obligations (e.g., LGPD, GDPR, CCPA)

4. Legal Bases for Processing

We process personal data based on:

  • Consent, when voluntarily provided

  • Contractual necessity, for clients using our services

  • Legitimate interest, to improve product functionality and prevent abuse

  • Legal obligation, when required by law or regulation

5. Information Sharing and Disclosure

We do not sell your personal data. We may share your information only:

  • With your explicit consent

  • With authorized service providers (e.g., cloud storage, analytics) under strict confidentiality

  • To comply with legal obligations, respond to court orders, or prevent fraud

  • During business restructuring, merger, or acquisition (with notification)

6. International Transfers

Your data may be stored and processed on servers located outside your country. We adopt appropriate safeguards, such as standard contractual clauses and encryption, to ensure compliance with international data protection regulations.

7. Data Security

We implement technical and organizational measures to protect your data, including:

  • Encryption (in transit and at rest)

  • Access control and audit logs

  • Face-blur automation for sensitive visual data

  • Ongoing vulnerability monitoring

Despite our efforts, no digital system is 100% secure. We encourage responsible use and immediate reporting of any suspected breaches.

8. Your Rights

Depending on your jurisdiction (e.g., EU, Brazil, California), you may have the right to:

  • Access your personal data

  • Request correction or deletion

  • Object to or restrict processing

  • Withdraw consent at any time

  • Request data portability

  • File a complaint with your local data protection authority

To exercise your rights, contact us via email at privacy@smartact.ai.

9. Retention Period

We retain your data only as long as necessary to fulfill the purposes outlined in this Policy or to comply with legal and contractual obligations. Visual content collected through GeoCheck is subject to client-specific retention policies and may be deleted upon request or automatically after a predefined period.

10. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children without verified parental consent.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect technological, legal, or operational changes. You will be notified of material changes via our website or email, with at least 30 days' notice before they take effect.

12. Contact Information

If you have questions, requests, or concerns about this Privacy Policy or how we handle your data, please contact us:

Email: privacy@smartact.ai
Company: CAIO MENEZES CASADO CONSULTORIA EM MARKETING LTDA
Address: Avenida do Cursino, 6601, 33A, Vila Moraes, São Paulo/SP, 04169-000, Brazil