Real-Time Innovation: Smart Act Measures OOH Media at System of a Down Concert Using Meta Glass, Vision Platform, and Geocheck
This past Saturday, Smart Act carried out another high-impact out-of-home (OOH) media measurement during the System of a Down concert at Allianz Parque in São Paulo — one of the biggest music events of the year in Brazil’s largest city.
What made this operation unique was the real-time integration and synchronization of three proprietary technologies, now fully connected within the Smart Act ecosystem:
Meta Glass – smart glasses that capture first-person video and detect the exact moment an OOH ad enters the viewer’s field of vision;
Smart Act Vision Platform – our advanced AI system that processes the video content to detect, classify, and crop the ads seen, estimate viewer attention time, and calculate audience impressions;
Geocheck App – our geolocation app that validates the precise indoor and outdoor context of ad placements around major venues and high-traffic areas.
By combining these technologies, Smart Act delivered a precise and comprehensive analysis of all OOH media activations surrounding the Allianz Parque event, ensuring unmatched transparency and intelligence for brands and advertisers.
With every new measurement, Smart Act continues to invest in enhancing its proprietary tools — bringing advertisers closer to reliable, auditable, and globally aligned OOH performance data.
If your brand wants to know exactly who saw your campaign, when, where, and for how long, Smart Act is your partner for the future of media verification.
Contact us today and discover how we turn audience visibility into strategic insight.
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